Customer Relationship Management

Customer Relationship Management

Customer Relationship Mgmt also known as CRM helps business succefully to implement strategies, practices and technologies aimed at winning & retaining customer profitability.

The objective of this mgmt course isto eqip you with a sound foundation of CRM concepts & best practices.

Course Objective :

In this course students will learn how to shift from a short term customer transactions based mode of operation to a lond term relationship mode and understand the benefits of having strong customer relations.

Course Content :

• Customer Retention
• Customer Centricity
• Customer Lifetime Value
• Customer Value Management

Learning:

• The meaning & application of CRM.
• Benefits of CRM to companies and consumers/customers.
• How to implemement CRM best practices.
• The importance of bonding & building loyalty with customer.
• How to build long term customer relationship.

New Skills:

Best classes from the best professors.

Learning from practical labs, quizzes, activities and industrial visits.

Career:

After completing the CRM course students can engage in various corporate & non corporate designation for eg:

• Manager Client Servicing
• Customer Relationship Manager
• Specialist
• Relationsip Manager
• Product Manager
• Associate
• Customer Care Excecutive
• Analyst

This course teaches necessary skills to advance the carrer in this field. With this course certificate one may find work options in:

• Banking
• Finance
• Accounting
• Insurance
• Legal
• Sales
• Maketing
• ITES
• Manufacturing
• Management Consulting
• Public Sector
• Telecom Sector
• E commerce sectors

Eligibility:

10+2 (any stream)

Age Limit: 18-35 years

Certificate:

Students meeting requisite attendance requirement and clearing a successful training & exam will be rewarded with “Cerificate of PMKVY & NSDC”

Method of Instructions/Teaching:

CRM course will be studied through regular lectures , videos, case studies, practical labs, workshops & guest lectures, group and class discussion, computer applications & industry related objects & projects.